Firefighter-run coffee company giving back to first responders in Sacramento County

A Sacramento County coffee company is doing its best to give back to the community. What makes Muertos Coffee so unique is that it’s run by firefighters. In a small part of a huge warehouse in Rancho Cordova, the family business is growing fast. “When I think about it, it’s something very special,” said Max Held. Before there were shirts, mugs and hats, there was only the thirst for a good cup of joe. “I got tired of drinking coffee that I didn’t think was good or bad,” Eli Held added. “I work at a station called the night train. We don’t sleep very often. We talk on the phone a lot.” Eli Held is a firefighter at night in Folsom and now a coffee maker during the day,” Held said. Three years ago, he started Muertos Coffee in his parents’ garage in Vacaville on a roaster he got from Mexico. ” We’ve really grown this business,” he added. In addition to shipping coffee, the company markets itself across the country. At the same time, Muertos helps give back to those who serve.” to raise awareness for Fire Department Cancer Awareness Month as well as February Cancer Awareness Month,” Held said. The company donates 5% of all profits to organizations such as the National Fallen Firefighters Fund and American Cancer Society. “As first responders, we care and we’re really here to improve and make a difference in any way we can,” added Held. “Every order that walks out the door comes from someone who wants to support first responders.” Max Held said. To date, Muertos has donated more than $210,000 to organizations across the United States. “Our goal is to have our coffee in every fire station across the country and give back the money we make to these brothers and sisters to help them make a difference,” said Eli Held.

A Sacramento County coffee company is doing its best to give back to the community. What makes Muertos Coffee so unique is that it’s run by firefighters.

In a small part of a huge warehouse in Rancho Cordova, the family-run business is growing fast.

“When I think about it, it’s very special,” said Max Held.

Before there were shirts, mugs and hats, there was only the thirst for a good cup of joe.

“I got tired of drinking coffee that I didn’t think was good or bad,” added Eli Held. “I work at a station called the night train. We don’t sleep very often. We talk on the phone a lot.”

A firefighter in Folsom by night, Eli Held is now a coffee maker by day.

“Many firefighters have part-time jobs,” says Held.

Three years ago he created Muertos Coffee in his parents’ garage in Vacaville on a roaster he got from Mexico.

“We’ve really grown this business in the right way,” he added.

The company not only ships coffee, but also markets itself across the country.

At the same time, Muertos helps give back to those who serve.

“We are working with first responders across the country to raise awareness for Fire Department Cancer Awareness Month as well as February Cancer Awareness Month,” Held said.

The company donates 5% of all profits to organizations such as the National Fallen Firefighters Fund and the American Cancer Society.

“As first responders, we care and we’re really here to improve and make a difference in any way we can,” Held added.

“Every order that walks out the door comes from someone who wants to support first responders,” said Max Held.

To date, Muertos has donated more than $210,000 to organizations across the United States.

“Our goal is to have our coffee in every fire station across the country and give the money we make back to these brothers and sisters to support them make a difference,” said Eli Held.

Comments are closed.