Let’s Roll Fresno opens location in Tower District

FRESNO, Calif. (KFSN) – Let’s Roll Fresno is ready to roll ice and heat the pan at its new stationary location in Central Fresno.

“It wasn’t what it looks like now, but we had a vision and we had a dream,” says co-owner Jazmin Guzman.

This young Latino couple, Tony Quezada and Jasmine Guzman, felt inspired after graduating from Fresno State University and traveling to Mexico City.

“We saw how rolled ice cream was made in the little ‘mercado’ and we were fascinated by the ingredients,” said Tony. “We got to Fresno and found that the only place that had it was North Fresno.”

It’s a nearly 30-minute drive around town for them, so they got to work and started their business in 2019.

They started attending art hop and catering events and although the pandemic slowed them down, their name became known throughout the community.

On Sunday their doors opened in the Tower District.

Guzman hopes to inspire more day-to-day stores to open in this community.

Both are excited about what’s to come.

“It feels scary because we feel like we don’t have a lot of experience, but that’s how we’re going to get it,” said ENTER NAME.

They named some of their ice cream flavors for their Latino roots and hope that people will stop by and enjoy some of their delicious options, including crepes, coffee, and iced tea.

Your long-term goal is to have multiple storefronts for everyone to enjoy.

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