Cà Phê Ru brews up Vietnamese coffee at Sacramento farmers’ market

Tran Ha is passionate about coffee and so is her Sacramento business partner Leon Truong. “I want to continue this coffee journey and understand more about Vietnamese coffee,” he says. The two entrepreneurs’ new start-up, “Cà Phê Ru” is part of that journey. It’s a business built on the flavor of its roots. “Vietnamese coffee has been around for a really long time,” Ha said. “Vietnam is actually the second-largest producer and exporter of coffee.” Typically, Vietnamese coffee is exported and then turned into instant coffee. Truong and Ha are on a mission to change that. It all began when Truong decided to leave his job stateside and visit his parents in Vietnam for a year. He spent endless days with his dad at a local cafe and discovered his passion. “I learned more about coffee,” Truong said. “I learned how to be a barista there.”Truong said the more he learned about coffee the more he became interested in how coffee in Vietnam is produced. He brought that knowledge back to America and teamed up with Ha. They began setting up at Sacramento area farmers’ markets and introducing an eager public to the flavor and brewing technique of their birthplace.As Americans rush toward instant gratification, we often forget just to slow it down. It’s kind of like the slow drip of Vietnamese coffee. “It’s not about coffee by itself, it’s about conversation,” Thuong said. “It’s about meeting people. And then while you’re waiting for a cup of coffee and waiting for it to drip, it really helps you to slow down and have a conversation with people.” Ha said that it’s special for her to be able to connect Vietnamese coffee back to her roots. Their coffee can be found at the Greenhaven, Pocket, Land Park Farmers’ Market on Saturdays at 6446 Riverside Blvd. As we celebrate Asian American and Pacific Islander Heritage Month, we’re profiling unique people and businesses making a mark in Northern California.

Tran Ha is passionate about coffee and so is her Sacramento business partner Leon Truong.

“I want to continue this coffee journey and understand more about Vietnamese coffee,” he says.

The two entrepreneurs’ new start-up, “Cà Phê Ru” is part of that journey. It’s a business built on the flavor of its roots.

“Vietnamese coffee has been around for a really long time,” Ha said. “Vietnam is actually the second-largest producer and exporter of coffee.”

Typically, Vietnamese coffee is exported and then turned into instant coffee. Truong and Ha are on a mission to change that. It all began when Truong decided to leave his job stateside and visit his parents in Vietnam for a year.

He spent endless days with his dad at a local cafe and discovered his passion.

“I learned more about coffee,” Truong said. “I learned how to be a barista there.”

Truong said the more he learned about coffee the more he became interested in how coffee in Vietnam is produced.

He brought that knowledge back to America and teamed up with Ha. They began setting up at Sacramento area farmers’ markets and introducing an eager public to the flavor and brewing technique of their birthplace.

As Americans rush toward instant gratification, we often forget just to slow it down. It’s kind of like the slow drip of Vietnamese coffee.

“It’s not about coffee by itself, it’s about conversation,” Thuong said. “It’s about meeting people. And then while you’re waiting for a cup of coffee and waiting for it to drip, it really helps you to slow down and have a conversation with people.”

Ha said that it’s special for her to be able to connect Vietnamese coffee back to her roots.

Their coffee can be found at the Greenhaven, Pocket, Land Park Farmers’ Market on Saturdays at 6446 Riverside Blvd.

As we celebrate Asian American and Pacific Islander Heritage Month, we’re profiling unique people and businesses making a mark in Northern California.

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