Central Valley Chronicle

California's Valley News Powerhouse

Central Valley Chronicle

California's Valley News Powerhouse

Sacramento leaders approve $1.5 million tourism recovery plan
Sacramento

Sacramento leaders approve $1.5 million tourism recovery plan

Erin Reynolds

Sacramento city leaders on Tuesday evening approved a plan to support tourism recovery.Members of the Sacramento City Council voted in favor of a spending plan of $1.5 million to help attract more events to the city for 2023 and 2024. Officials said Sacramento’s tourism industry took a big hit because of the pandemic, and they are more than ready to do whatever it takes to attract more people to town.One of the events that proved to be very successful for Sacramento was Aftershock, which happened last October. The four-day music festival at Discovery Park generated $24 million and had 150,000 attendees.The event will return this October with headliners like Rob Zombie, Kiss and Papa Roach.The funds for this grant come from the American Rescue Plan. With more activities returning, money is available to help communities recover from the COVID-19 pandemic.City officials said arts and entertainment events benefit Sacramento as a whole. With more iconic events planned, the goal is for more people to stay at hotels and dine at local restaurants.

SACRAMENTO, Calif. —

Sacramento city leaders on Tuesday evening approved a plan to support tourism recovery.

Members of the Sacramento City Council voted in favor of a spending plan of $1.5 million to help attract more events to the city for 2023 and 2024.

Officials said Sacramento’s tourism industry took a big hit because of the pandemic, and they are more than ready to do whatever it takes to attract more people to town.

One of the events that proved to be very successful for Sacramento was Aftershock, which happened last October. The four-day music festival at Discovery Park generated $24 million and had 150,000 attendees.

The event will return this October with headliners like Rob Zombie, Kiss and Papa Roach.

The funds for this grant come from the American Rescue Plan. With more activities returning, money is available to help communities recover from the COVID-19 pandemic.

City officials said arts and entertainment events benefit Sacramento as a whole. With more iconic events planned, the goal is for more people to stay at hotels and dine at local restaurants.