Visit Sacramento introduces new initiative to attract Mexican tourists to the city

Visit Sacramento has introduced a new effort meant to attract more Mexican tourism to the Capital City. In September, Visit Sacramento launched a new webpage called “Bienvenidos a Sacramento.”The webpage recognizes the rich cultural heritage of Latinos working and living in the Sacramento region — and also gives a Spanish language guide to the city. | PREVIOUS COVERAGE | Visit Sacramento launches Spanish-language section for its website”This microsite is just the beginning of a larger effort that Visit Sacramento is planning to launch in the coming months,” said Cynthia Moreno, a spokesperson for Visit Sacramento.Moreno said the organization plans on Soon launching a holiday marketing campaign aimed at encouraging people to stay overnight in Sacramento hotels when visiting family in the city over the holidays. Along with the webpage, Visit Sacramento is also planning on producing a series of blogs, and possibly even podcasts, Moreno said. She said the podcast episodes would help to familiarize potential visitors on everything they’d be able to see and do in Sacramento. “We do hope that this microsite will be the guiding star for visitors from around the globe on what they can do in the Capitol City,” Moreno said.

SACRAMENTO, Calif. —

Visit Sacramento has introduced a new effort meant to attract more Mexican tourism to the Capital City.

In September, Visit Sacramento launched a new webpage called “Bienvenidos a Sacramento.”

The webpage recognizes the rich cultural heritage of Latinos working and living in the Sacramento region — and also gives a Spanish language guide to the city.

| PREVIOUS COVERAGE | Visit Sacramento launches Spanish-language section for its website

“This microsite is just the beginning of a larger effort that Visit Sacramento is planning to launch in the coming months,” said Cynthia Moreno, a spokesperson for Visit Sacramento.

Moreno said the organization plans to soon launch a holiday marketing campaign aimed at encouraging people to stay overnight in Sacramento hotels when visiting family in the city over the holidays.

Along with the webpage, Visit Sacramento is also planning on producing a series of blogs, and possibly even podcasts, Moreno said.

She said the podcast episodes would help to familiarize potential visitors on everything they’d be able to see and do in Sacramento.

“We do hope that this microsite will be the guiding star for visitors from around the globe on what they can do in the Capitol City,” Moreno said.